Digital Freak

YouTube is the second most-used search engine in the world, with over 1.9 billion active monthly users with 50 hours of video uploaded every minute and 1 billion hours of video watched every day. It’s a monstrously popular and powerful search engine and one of the best ways for a business to get found online , which is why video marketing is taking off and becoming a must-have feature of a robust digital marketing strategy . Here are the most important metrics to track so you know to keep you on target, from our digital agency in Melbourne . #1 – Watch Time This one is pretty simple – it’s the amount of time a viewer spends watching your video. It’s a main feature in the analytics section on YouTube and it will tell you if your content is resonating with viewers. Don’t stress out if your watch time isn’t sitting on 100%, as there are plenty of reasonable explanations why someone would stop watching content, whether it’s that they got what they needed out of it early, or they were inter...

Online advertising has been around for a while now and is proving to be a successful strategic move – something that was highlighted in the period of the COVID-19 pandemic. If your business is thinking about expanding to new audiences, you will be looking for the best way to advertise online and maximise your returns. Here are some insights from a leading digital marketing agency . First, a quick tip – Always align your online advertising strategy with your brand’s focus and audience target audience. These are general tips for all businesses, but it’s important to select the ones most appropriate for your organisation. Social Media Social media marketing just keeps getting more powerful and more effective – especially now. It’s the platform of choice for people seeking information and researching buying decisions. From Instagram and Facebook to LinkedIn, these platforms offer the unique benefit of building a community while advertising and selling products and services. Cho...