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3 Metrics You Should Be Tracking on Your YouTube Channel

YouTube is the second most-used search engine in the world, with over 1.9 billion active monthly users with 50 hours of video uploaded every minute and 1 billion hours of video watched every day. It’s a monstrously popular and powerful search engine and one of the best ways for a business to get found online, which is why video marketing is taking off and becoming a must-have feature of a robust digital marketing strategy. Here are the most important metrics to track so you know to keep you on target, from our digital agency in Melbourne.



#1 – Watch Time

This one is pretty simple – it’s the amount of time a viewer spends watching your video. It’s a main feature in the analytics section on YouTube and it will tell you if your content is resonating with viewers. Don’t stress out if your watch time isn’t sitting on 100%, as there are plenty of reasonable explanations why someone would stop watching content, whether it’s that they got what they needed out of it early, or they were interrupted, or it simply wasn’t what they were looking for. However, if the watch time slips below 40%, you may want to take a look at that content and how it was presented to find ways to make it more appealing or relevant.

#2 – Impressions Click Through Rate

You’re making videos for several reasons, but at the foundation of this digital marketing strategy is to ensure you get found online by your target audience – the people most likely to buy from you. This is where your impressions click through rate is important. It’s the YouTube version of your Facebook ads or email newsletter click-through rate – essentially, the number of people who saw that video in their feed against the number of those people who clicked on the video and watched it. A great thumbnail, clear description and catchy title are all key.

#3 – Most Popular

This metric tells you what content your digital marketing strategy is putting out that your audience is really enjoying, which can guide your content strategy going forward as well as give useful insight into what your audience wants from your business. Our digital agency in Melbourne uses this metric to help grow your YouTube channel as well as get ideas from your direct competitors by checking out their most popular content.

Get Found Online with a Comprehensive, Targeted Digital Marketing Strategy from Our Digital Agency in Melbourne

Want to create a high impact digital marketing strategy that sets your business ahead of the competition? Chat to our digital agency in Melbourne about creating a targeted digital marketing strategy that your audience will love and will ensure you get found online.
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