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What is the Best Way to Advertise Online?

Online advertising has been around for a while now and is proving to be a successful strategic move – something that was highlighted in the period of the COVID-19 pandemic. If your business is thinking about expanding to new audiences, you will be looking for the best way to advertise online and maximise your returns. Here are some insights from a leading digital marketing agency.



First, a quick tip – Always align your online advertising strategy with your brand’s focus and audience target audience. These are general tips for all businesses, but it’s important to select the ones most appropriate for your organisation.

Social Media

Social media marketing just keeps getting more powerful and more effective – especially now. It’s the platform of choice for people seeking information and researching buying decisions. From Instagram and Facebook to LinkedIn, these platforms offer the unique benefit of building a community while advertising and selling products and services. Choose the platform where your target audience is most likely to be and set up your business page, shop and paid ads – allowing you to access the best way to advertise online simply, affordably and effectively.

Email Marketing

Email marketing success rates soared over the COVID-19 pandemic, confirming what was already well-established by your digital marketing agency – that the oldest online advertising medium is still one of the most effective. With updated features, it’s easy to add exciting media to your emails, to segments them to send to different groups within your target audience, and to add functionality that makes making purchases easier for users. One of the best things about email marketing is that it isn’t unsolicited – your audience has actively subscribed and wants to hear from you, whether it is updates on your operations, news about your industry, sales, promotions or special offers. Your digital marketing agency can help you create, design, personalise and schedule marketing emails for optimal results.

Content Marketing

This is the best way to advertise online affordably because it’s not only effective - it’s free! It takes time and effort, but content marketing in the form of blogs, social media posts and more builds a community, engages your audience and adds value to their lives. Content marketing demonstrates your authority and expertise, positioning you as a leader in your industry and a brand that consumers can trust – and that is invaluable. It’s also a very flexible medium, so you can combine images, videos, podcasts, written blogs and much more.

PPC

Pay per click or paid advertising is one of the most effective online advertising mediums when used strategically. For example, when the COVID-19 crisis arrived, PPC took a big hit – but that’s because many brands were restricted from offering those services and products that they were advertising. However, it is still a great online advertising product if you use it strategically and keep adapting it to the changing needs of your market and target audiences. For example, brands that pivoted to advertise home office furniture and tech on PPC saw a surge in response and sales.

If you want help finding the best way to advertise online for your brand, chat to the team at our digital marketing agency in Melbourne. We tailor online advertising to suit your industry, your audience and your budget.
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