Digital Freak

A   digital marketing strategy  is a must-have for any Melbourne business that wants to succeed in today's competitive market. With the right  digital marketing agency , businesses can reach their target audience, build brand awareness, and drive conversions, which will help you  get found online . In this article, we'll explore the top digital marketing strategies that every Melbourne business should be using to achieve its goals.  Search Engine Optimisation (SEO)  Search engine optimisation (SEO) is the process of optimising your website to improve its ranking in search engine results pages (SERPs). You may boost your visibility to potential clients who are looking for items or services similar to yours by raising the rating of your website. This can help drive more traffic to your website, helping you get found online, and increasing your chances of converting those visitors into customers.  Pay-Per-Click (PPC) Advertising  Pay-per-click (PPC) advertising is a for...

 The rise of voice assistants like Siri, Alexa, and Google Assistant has changed the way we view information and  online advertising . With the growing popularity of voice search, it's essential for your  digital marketing agency  to optimise SEO strategies to take advantage of this trend. In this article, we will discuss the impact of voice search on SEO and how to optimise for it according to an  SEO specialist , to ensure your website ranks well in search engine results pages (SERPs).  The Impact of Voice Search on SEO Voice search is a more conversational and natural way of searching for information online. Instead of typing in keywords, users speak into their devices and ask questions or make requests. As a result, the way users search for information and interact with online advertising has changed drastically, and so has the way search engines deliver results.  More natural language queries - Long-tail keywords that are more concentrated and specialised are frequen...

Pay-per-click (PPC) advertising is a powerful tool to help you  get found online , drive traffic to your website, and for generating leads. By targeting specific keywords and demographics, you can attract high-quality leads that are more likely to convert into customers. However, running a successful PPC campaign requires a carefully structured  digital marketing strategy . In this article, we'll explore some tips and tricks for maximising ROI with PPC  online advertising  for Melbourne businesses.  Set Goals  Before you launch your online advertising or PPC campaign, it's important to set clear goals. What are you hoping to accomplish with this campaign? Are you attempting to boost leads, sales, and company awareness, or get found online? You can choose which metrics to monitor and how to optimise your strategy for optimum ROI by setting specific objectives.  Choose the Right Keywords  Any effective PPC campaign is built on thorough keyword study. You can draw in hi...

 Reaching out to both current and prospective consumers through email marketing is a great form of  targeted marketing  and  online advertising . However, with the average office worker receiving over 100 emails per day, it's essential to stand out in their inbox. Your email read rates and sales must be increased if you want to accomplish this. In this article, a leading  digital marketing agency  will look at email marketing best practices that can raise your open rates and conversions. Create an Eye-Catching Subject Line  Your subject line should be creative and interesting, and should grab your reader's attention. It should be clear, concise, and give the reader an idea of what's in the email. Avoid using misleading or clickbait subject lines that do not reflect the content of the email, or subject lines that sound like generic online advertising jargon. Be original.  Personalise Your Emails  When used effectively, personalised emails produce better response rates...

Online advertising and the digital world are centered on social networks. That world is evolving, and marketing strategies must too. Companies must adjust to the continuously shifting social network environments and take advantage of each one's special characteristics to differentiate themselves from the competition. Companies have jumped on the reels trend since Instagram introduced the feature, hoping it will give them an advantage and make it easier for them to get found online . Reels allow brands to create discoverable short-form videos to attract customers and prospects equally. Here are some pointers provided by Digital Freak  on the use of reels for your business. New Audiences You can find a variety of opportunities from a popular reel that you wouldn't find on any other social media site. It enables your business to connect with customers who were previously an improbable market. Reels can increase your impact, which means a wider range of prospective customers for y...

 Giving feedback to  content creation  and marketing agencies can be challenging, but it is a crucial component of any fruitful and cooperative business partnership. For the agency to provide the best creative work, it's important to be sincere, accurate, and professional. Here are some pointers on how to handle the tricky situation as a client and give creative companies relevant input. Below  Digital Freak , a  digital marketing agency  in Melbourne will go through some advice on how to provide your selected creative agency with helpful and constructive feedback.  Always Start with What You Find Appealing.  When it comes to content creation, it's simple to become preoccupied with what needs to be improved and ignore what is being done properly. When giving feedback, it's crucial to make a conscious effort to pay attention to both the good and the bad things. This makes for a better contextualized and balanced feedback experience. Always give credit where credit is due a...

At  Digital Freak , we like pushing the limit even further by experimenting with cutting-edge technology and distinctive, eye-catching design. For this, animations are the ideal medium. More and more of our projects are incorporating animated features, and the advantages of doing so are astounding. Let the best  digital marketing experts in Melbourne  walk you through the top reasons we feel animations are the  best way to advertise online .  It Depicts The Story Of Your Brand.   The aim is to transition from a static website to a dynamic one with a little more flare using the simplest animation, which can be made quickly and affordably. The best way to advertise online is by adding a little movement to your current assets. Let us create a digital mascot character for your brand so that it may look more immediate, vibrant, and alive thanks to Digital Freak.  It Creates a Memorable Message   Sales, money, or even a huge budget are not the key to effective advertising,...

When establishing and developing their online stores, many e-commerce firms are energised and put a lot of emphasis on branding and style. Your design decisions will affect your conversions, and eventually your revenue, so keep that in mind when trying to  get found online . Additionally, even if an e-commerce site is well-designed and consistent with the brand, it won't last long if its conversion rate is low.  Digital Freak  is a  digital agency in Melbourne  and these are our tips on optimising your e-commerce conversion rates.  Utilize the 'Above-the-Fold' Space Effectively  The initial part of a webpage you view before scrolling down is called the above-the-fold (ATF) area, and it is the best place for online stores to advertise. Here, you want to persuade visitors to take the next step, such as checking out a particular product you are currently advertising or visiting a whole different category.  Keep Your Navigation Clear   On your page, the items should be s...