5 Tips for Increasing Sales Through E-Commerce Optimization

When establishing and developing their online stores, many e-commerce firms are energised and put a lot of emphasis on branding and style. Your design decisions will affect your conversions, and eventually your revenue, so keep that in mind when trying to get found online. Additionally, even if an e-commerce site is well-designed and consistent with the brand, it won't last long if its conversion rate is low. Digital Freak is a digital agency in Melbourne and these are our tips on optimising your e-commerce conversion rates.

Utilize the 'Above-the-Fold' Space Effectively

The initial part of a webpage you view before scrolling down is called the above-the-fold (ATF) area, and it is the best place for online stores to advertise. Here, you want to persuade visitors to take the next step, such as checking out a particular product you are currently advertising or visiting a whole different category.

Keep Your Navigation Clear

On your page, the items should be simple to find for customers. Make your navigation bar "sticky" to ensure that it remains visible. Visitors will view it in this fashion even when they navigate over the website. Make use of easy-to-read fonts that are clear. Don't try too hard here, it just has to be neat and legible. When working with new customers, we at Digital Freak, a digital agency in Melbourne, frequently see e-commerce websites with small fonts that are challenging to read.

Give All Of Your Contact Details.

Online customers are highly conscious of the hazards involved. This includes fraudulent websites that bill customers for a purchase but never provide their product or even those who bill customers for a product of a given quality level but send a lower-quality item. Your objective is to demonstrate to your visitors that you are not a con artist. Consequently, you should always provide all of your contact details.

Accentuate Special Offers and Events

Make sure to prominently display any discounts or special offers on your website. Enable a pop-up with a call to action (CTA) to display when a customer begins to navigate around the website, this will also help you get found online. Place visual banners promoting such bargains in various places on your website.

Do It Right the First Time

Hire the finest firm to design your website. Digital freak is a digital agency in Melbourne focused on maximising efficiency and profitability while helping you get found online. Visit our website right away to learn more about who we are and what we do.

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