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5 Ways To Get Found Online

After spending hours designing your website, writing your content, creating social media pages and promoting products or services, you’re finally ready to launch your website and go live. Although building a website takes a tremendous amount of planning and effort, it is only the first step in your journey into the world of online business. Now, that you’ve launched your website, the next step is how to get found online and get followers. Search engine optimisation, or SEO as it’s more commonly referred to, is quite complex.

Every day millions of people go online for various reasons, including conducting research, entertainment, to make a purchase or find a service. So what SEO steps does your business need to take to ensure you stand out from competitors, get followers and get found online?
1.      Submit your site to Google– There is no doubt Google is the search engine of choice for the majority of consumers, so you need to make sure you get indexed by them. Whilst Google will index your site once launched without you actively doing anything, it helps to speed up the process by submitting a sitemap to Google. The same process can also be done with other search engines such as Bing, Safari and Firefox. 
2.      Selecting the right keywords – Having the right keywords in your website page titles and content pages helps let the the customer know what your site is all about, and as such, keywords become a key element of a successful SEO strategy. These keywords act as clues to the search engines so they know what it is about and can accurately rank pages and when a search is performed, return the most relevant page for the customer. The content on your site plays a critical part in determining how you get found online and get followers which in turn can help increase your online presence. Google’s keyword planner can help you with keyword ideas and phrases and provide you with an idea of what potential customers might search for.
3.      Master Meta Tags – Keywords aren’t the only way that websites can gain a new audience and potential customers. Meta titles and descriptions also have a role to play, and the text used helps to provide customers with a deeper insight into what your website is all about. Ideally, the words used will act as an online introduction and inform people about your products or services. 
4.      Link website to social media – Having a good social media presence and strategy is becoming more and more important, so it’s vital your site links to your social media accounts so information can be shared easily by visitors.
5.      Link to local directories  - Search engines are becoming more sophisticated in terms of returning pages in search results which are local and to the potential customers. Being listed on local directories not only provides inbound links to your website, but also puts your business in front of customers who are nearby and therefore perhaps more likely to purchase your products or services.


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Location: Melbourne VIC, Australia

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