Customers nowadays are bombarded with a lot of information on TV, radio and social media platforms. On a daily basis, we are exposed to hundreds and thousands of pieces of information, which can lead to a lot of frustration for customers every time when they go on social media. Companies need to have good social media management strategies to get followers in an healthy, ethical and efficient way. This article will show you some tips of how to best interact with customers in the digital marketing world.
Why is Social Media Important?
In today’s day and age, many conversations and interaction between companies and customers are happening on social media. Depending on your products and services, different companies will have different digital marketing strategies to attract their customers to different social media platforms. Here’s a couple of tips to help you get the most out of your social media:
Be Open on Social Media
Building a rapport with your customers is crucial for the growth of every business. The better the relationship between the business and the consumers; the better positioned the business is to effectively sell and grow. By having an open conversation and engaging with customers in a playful way will help businesses to expose more and more to customers. Stay integrated – make sure that all customer service teams (social media, call center etc.) act similarly to communicate knowledge and best practices and be proactive and engage with both positive and negative comments.
Act According to the Platform
Each social media platform attracts different types of customers; therefore it is important to understand your products and services and ensure that your strategies are customised to each social media platforms. It is believed that the best way to go about is to treat the customers the way they want to be treated, keeping in mind the medium your company is using. Each medium has its own rules. If it’s Facebook, you can opt for a more informal approach, whereas in LinkedIn, it’s a bit more professional. Similarly, if you want to share the story of your brand or customer testimonials, Instagram is a great platform.
Engage, Don’t Intrude
There are multiple things that you need to keep in mind while engaging with your customers. It is best to have relevant conversations with your customers about their problems. It is also crucial to have the right tone of voice when interacting with your customers so they feel they are valued and respected. Therefore, it is very important to know what your customers are like and then engaging with them in an appropriate way.
It’s important to know and understand your audience. With the presence of multiple social media apps today, one can leverage social listening to acknowledge, resolve and thank customers. It is recommended to have a purpose and develop a plan and set attainable goals are as critical. Never ignore feedback from followers and don’t neglect your accounts.
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