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5 questions you should answer before choosing a digital marketing agency

Whether you’re looking to start a business or get found online, having a good digital marketing agency can help you achieve incredible results. They can help you to look over your business and identify which best practices to implement to make sure your business is always moving forward.  They also help you to create a good and consistent social media marketing plan to keep up to date with increasing competitive market. Therefore, it is important to ask some questions to your digital marketing agency to see if you can work together. 


What services does your agency provide?
At the end of the day, it is all about deciding what your business’ digital marketing requirements are, and then finding the right digital agency to fill in the gaps. It could be from social media management, content creation, SEO, website design and set up, etc. Understanding your business needs will help you to save time and cost in the first couples of months, especially when your business is a start-up. 

Which clients have you worked with previously? 
Understanding the type of clients that your prospective digital agency has worked with in the past is crucial to deciding whether they are going to have the specific knowledge and experience that you need.

What do I need to do to ensure the success of my digital marketing strategy? 
To get the most out of using a digital marketing agency, it is important to have an idea of what you hope to achieve with your digital marketing strategy.

Although a good digital agency will be able to help you with that, you should ideally have an understanding of your current situation. Including:

- Ecommerce business model
- Business goals and SMART objectives
- Customer demographics
- Monthly revenue and budget
- Creative content such as product shots, logos and videos etc.

What Key Performance Indicators (KPIs) does you use to measure success? 
To ensure that a digital agency is going to deliver on their promises, it is important to understand how your business is measuring performance. Some common KPI’s are lead generation, website & traffic metrics, SEO, paid advertising, social media tracking. 

How will your agency keep me updated with regular progress reports? 
A progress update could be as simple as a weekly phone or Skype call or as detailed as an in-depth monthly analytics report. Maintaining a high-level of communication and regularly updating clients is something that we believe in very strongly as it ensures a harmonious and successful working relationship.

By asking these questions, you will be able to identify whether having a digital marketing agency can help your business transform to the next level. At Digital Freak, we work with our clients from designing website, to creating strong and consistent content for their social media platforms. If you want to find out more information, please feel free to drop us a message at Digital Freak.  

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