Even the best SEO company in Melbourne will tell you that when it comes to link building for SEO, quality is far more important than quantity. As more and more businesses partner with an SEO agency, the internet is flooded with links and content all hoping to do exactly what you’re trying to do. Here are some link building tips from the leading SEO company in Melbourne Australia.
Link building is an important factor when it comes to SEO. Having a number of quality backlinks to your site allows Google to recognize your pages and rank you far higher, which really is the ultimate goal when you're optimizing.
However, any leading SEO agency will warn you about making smart link building decisions. ‘Bad’ links will actually have an incredibly adverse effect on your ranking. See, your strategy needs to be acceptable to Google’s Webmaster Guidelines. Trust us, Google picks up on a lot more than you may think.
So, how do you know what links are good and which are bad? Here are some guidelines you can follow from the best SEO company in Melbourne:
What You Want:
The ideal links are found naturally and are easily scalable. Of course, these kinds of links are few and between unless you really work for them. Your time and effort will pay off though, as these kinds of links will be the most effective.
There are three main types of ‘good’ links:
Ø Editorial Links. Articles from other websites, bloggers or influencers who like your brand and choose to write about you. In order for other pages to want to write about you, you need to think about the value or insight your brand could offer to their audience.
Ø Guest Blogs. Articles you’ve written for other sites. While this doesn’t work as well as editorial links, guest blogs are a great way engage with other sites and backlink. Again, think about what value and insight you can offer.
Ø Niche Directories. Whilst most directories are null and void, listing on the right ones can boost your SEO. Find niche directories in your field, networking groups and trade associations you can join. Do your research to make sure it’s not an over-used, over-crowded site.
What You Want to Stay Away From:
More than knowing what you should be doing, it’s vital to know all the things you should absolutely not do. Many of these strategies seem quick and easy, but they’re really not effective and Google will quickly catch on. Don’t waste your time and money doing any of the following:
Ø Copy, Pasting Content. Over-sharing identical content is not going to get you anywhere. Original, creative content over a variety of sites is the only way to go.
Ø Links from Non-Relevant Sites. While it may seem like an easy option, link from non-relevant websites and brands will actually negatively impact your SEO.
Ø Paid Links. We’ve all considered it. Paying a quick buck to get the job done. However, you’ll need to think about how easy it is for any other company to pay for links and how quickly that diminishes the quality of the link.
Ø Forum Spam. Overcrowding comment sections on social sites with your links is also not the way to go. Generally, links in comments have no follow-through. Choose specific times to add links where relevant otherwise engage naturally.
Are you interested in partnering with an SEO company in Melbourne Australia to help you with your SEO and make sure you get the results you want?
For the best SEO company in Melbourne, contact Digital Freak today. Partnering with the right SEO agency can help you get the results you need and help you get found online. Digital Freak is a leading SEO company in Melbourne Australia.
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