Digital Freak

  So, you’ve figured out how to get found online and developed a digital marketing strategy that makes sure your page is getting ranked on Google. However, this is only the first step. How do you direct this new-found website traffic into leads? E-Books are a great way to engage potential customers. Here’s our expert guide to E-Books from Digital Freak, a leading digital agency in Melbourne .     Ultimately, an excellent digital marketing strategy is not just about how to get found online. The goal should be converting your website visitors into potential customers. So, how do you do that?   E-books are an exciting and creative way to produce informative content and attract quality leads. They’re a fantastic way to build your brand authority and solidify your role as a valued industry leader.   So, what is an E-Book?   Virtually an electronic book, E-books are digitally formatted pieces of content to be read on a computer, mobile devic...

  You can’t deny that exciting copy is an integral part of your content creation . It’s the backbone of everything you do within your content strategy . So, how do you make sure it captures your audience attention…and keeps it! Here are our top tips at Digital Freak on how to create exciting and engaging copy that keeps your viewers reading.     Keeping reader’s attention is harder than you may think, with only more than 40% of viewers moving on after spending only 15 seconds on a specific page. That means you really have 15 seconds to try and grab people’s attention.   At Digital Freak, we’re all about content creation and copy that stands out from the crowd and engages your audience to keep reading. Still, it’s often easier said than done.   With so many skim-readers and easily-bored minds, how do you make sure your copy makes people wanting more?   Pay Attention to The Language You’re Using   Powerful language is a great wa...

While we wrap up 2020, it's clear this year has brought with it a lot of lessons, including how vital good SEO and solid digital marketing strategy is for businesses today.  It’s also shown every SEO company that you need to keep adapting and improving your strategy.  Here’s some tips from the leading SEO expert in Melbourne on how you can improve your SEO strategy for the new year.     2020 has shown us it's time to get rid of bad habits and focus on the new. Your SEO strategy should go through the very same audit as we beckon on a new year. Formulating the ideal digital marketing strategy is an on-going process that will keep changing as you learn and grown.   So, in a much similar fashion we’ll start with all the things you should move away from when it comes to SEO in 2021:   Ø   DON’T Overpack your content with key words. You’ll find far better results in  choosing specific relevant keywords for your content .   Ø...