So, you’ve figured out how to get found online and developed a digital marketing strategy that makes sure your page is getting ranked on Google. However, this is only the first step. How do you direct this new-found website traffic into leads? E-Books are a great way to engage potential customers. Here’s our expert guide to E-Books from Digital Freak, a leading digital agency in Melbourne.
Ultimately, an excellent digital marketing strategy is not just about how to get found online. The goal should be converting your website visitors into potential customers. So, how do you do that?
E-books are an exciting and creative way to produce informative content and attract quality leads. They’re a fantastic way to build your brand authority and solidify your role as a valued industry leader.
So, what is an E-Book?
Virtually an electronic book, E-books are digitally formatted pieces of content to be read on a computer, mobile device or reader.
Readers can choose between reading online or downloading your E-book as a PDF.
What makes it great for digital marketers is that you can incorporate these E-books into your website or blog sites and request user information, such as their email, to download the E-book.
Why Should You Be Writing E-Books?
E-Books serve multiple purposes and are a fantastic way to convert webpage visitors into subscribers.
In general, E-books are:
- A lead-generating magnet.
- A means to capture client information.
- A fantastic way to provide valuable content which attracts consumers.
Where to Start
Developing your first E-Book may be a daunting task. So, here’s our step-by-step to help you get started.
Step One: Outline Your E-Book & Start Researching
You need to plan exactly what your E-book is about. You’ll want to decide on a topic, plan out focus keywords, create a basic structure and develop an outline for each section. Then, do a Google search to see what other content is out there that may resemble yours.
Step Two: Design Your E-Book
You’ll want to make sure you’ve got your design down before you start writing your content. Find some other examples to help give you a little inspiration. Then, start by designing your cover page. Keep it on brand and enticing for your ideal customer. Then, you can begin mapping out the inside. Try not just to have lots of text but also to incorporate interactive elements, colourful additions, images, or videos.
Step Three: Write Your Content
When you start writing, always keep the user in mind. Make sure you’re using the right kind of language that your buyer persona would resonate with. Make use of apps like Grammarly or Hemingway App to help you keep it clear and concise. Most e-books are less than 25 pages, so avoid making the same point over and over just for additional word count.
Once you’ve done all of this, re-read your e-book, edit, and then you can go about publishing it to your webpages. Be sure to add a form in which users will need to log their information.
Some E-Book best practices include:
- Writing short, concise content.
- Using high-quality images.
- Adding statistics and sources to support your content.
- Using real-life, relatable examples.
- Adding some humour or funny anecdotes.
- Including relevant internal links.
- Adding your branding!
If you follow all these tips, you’ll have a striking, impactful e-book in no time.
When it comes to how to get found online, Digital Freak is all about helping you find the right digital marketing strategy that not only enables you to stand out but also drives leads and sales. For the best results, partner with the leading digital agency in Melbourne. Contact Digital Freak today.
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