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SEO Dos and Don’ts For 2021

While we wrap up 2020, it's clear this year has brought with it a lot of lessons, including how vital good SEO and solid digital marketing strategy is for businesses today.  It’s also shown every SEO company that you need to keep adapting and improving your strategy.  Here’s some tips from the leading SEO expert in Melbourne on how you can improve your SEO strategy for the new year.

 



 

2020 has shown us it's time to get rid of bad habits and focus on the new. Your SEO strategy should go through the very same audit as we beckon on a new year. Formulating the ideal digital marketing strategy is an on-going process that will keep changing as you learn and grown.

 

So, in a much similar fashion we’ll start with all the things you should move away from when it comes to SEO in 2021:

 

Ø  DON’T Overpack your content with key words. You’ll find far better results in  choosing specific relevant keywords for your content .

 

Ø  DON’T copy and paste large pieces of external content. Contrary to popular belief,  Duplicating chunks of content won't necessarily negatively affect your SEO ranking but it won't be benefiting it much either. Rather just avoid it altogether and keep yourself inspired with fresh, relevant, exciting content and copy

 

Ø  DON’T overlink to other websites. Sure, it’s tempting to pop 20 hyperlink’s into your blog posts thinking it’ll improve your ranking. However, Google has actually started picking up on unnatural outbound links and is penalizing for them.

 

Ø  DON’T ignore negative reviews. Whether it’s good or bad reviews, searchers are looking for how your respond to your clientele. Go the extra mile and respond to every comment you can.

 

 

Sure, some of these you learn as you go and as you track your ranking. While knowing what not to do is just as important, we’re going to focus on all the things you can do to keep up with SEO trends in 2021.

 

Ø  DO focus on high-quality, original content. The algorithm is smarter than you think, low-quality content is easily picked up on. Challenge yourself to find quality, relevant, impactful content.

 

Ø  DO prove your Authority. Your brand authority is built around expertise and trust. So, take this time to do research, take courses and educate yourself on your niche market so you can offer your audience all new insights into the new year.

 

Ø  DO focus on local. Local search is a big part of SEO. Connect with local businesses in your market, track your competitors.

 

Ø  DO adapt your business to the change of tides. This, is perhaps the most valuable lesson we’ve learnt from 2020. If you haven’t already, it’s time to move a good chunk of your business online and offer remote meetings, online stores, takeaway or delivery, regardless of industry.

 

Take these tips into the new year and you’ll have a great start when it comes to your SEO.

 

Thinking of partnering with an SEO expert in Melbourne? Digital Freak is a leading online marketing and SEO company. For expert advice on how to formulate the ideal digital marketing strategy, contact us today. 

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