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Top Tips for Exciting & Engaging Copy

 You can’t deny that exciting copy is an integral part of your content creation. It’s the backbone of everything you do within your content strategy. So, how do you make sure it captures your audience attention…and keeps it! Here are our top tips at Digital Freak on how to create exciting and engaging copy that keeps your viewers reading.

 



 

Keeping reader’s attention is harder than you may think, with only more than 40% of viewers moving on after spending only 15 seconds on a specific page. That means you really have 15 seconds to try and grab people’s attention.

 

At Digital Freak, we’re all about content creation and copy that stands out from the crowd and engages your audience to keep reading. Still, it’s often easier said than done.

 

With so many skim-readers and easily-bored minds, how do you make sure your copy makes people wanting more?

 

Pay Attention to The Language You’re Using

 

Powerful language is a great way to drive emotion, provoke excitement and most importantly drive action. Power words make your reader feel something and that’s a key factor in keeping their attention.

 

Consider using words like:

 

·      Risk-Free

·      Guarantee

·      Imagine

·      Unique

·      Breakthrough

·      Exclusive

·      Limited

·      Discover

·      Bargain

·      Bonus

 

All these words carry a lot of weight and will likely cause your readers to perk up and get ready to engage with your content.

 

Stay away from run-of-the-mill, generic language that doesn’t insight emotion.

 

Keep in Mind That Less is Sometimes More

 

No one wants to read an endless waffle of information that never really gets to the point. Long-form content does convert, but you still need to pay attention to being concise, clear and to the point.

 

We already know that people’s attention spans are shrinking. So, you need to formulate your content in such a way that people can get the answers they’re looking for quickly and clearly without having to wade through endless amounts of information.

 

Avoid fluff and filler info. Nail down the key information you need people to know and make that clear in as little words as you can.

 

Start Using the Right Tools

 

There’s nothing wrong with asking for a little extra help when you’re writing and there are so many amazing online tools that can help you make the most out of your copywriting.

 

These apps are designed to help you fix grammatical and spelling errors, omit superfluous language and just have an all-round better flow to your writing.

 

Consider apps like:

 

·      The Hemingway App

·      Grammarly

·      Thesaurus.com

·      RhymeZone

·      Readable

 

All these language tools can help you perfect your writing skills and keep your copy as engaging as possible.

 

Looking for more ways to improve your content strategy?

 

At Digital Freak, we are all about helping big and small businesses develop a content strategy that works. Let us help you with your content creation to make sure you get the freakishly good results you’re looking for. Visit our website for more helpful tips. 

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