Digital Freak

Nowadays, to get found online , businesses need to have a good website design strategy to attract different customers. A good website will help your business to provide enough information to your customers about particular products or services, and help to drive web traffic in an effective and efficient way. This article will provide you with some possible reasons why your website is not bringing in customers. 1. Solve problems  Most websites are written around how great you are and not what problem you solve, which means that your website may be business oriented rather than customer focused. It is better to conduct some research to understand what your customers want and how your business can customize the website to fit their needs.   2. Focus on results, not features   It is important to keep in mind that the purpose of having a website is to promote your business or services, not just for decoration. Therefore, when designing a website, ke...

There have been significant changes in recent years with regard to how companies now structure and organize their inbound marketing campaigns. The internet revolution has forced companies to review the methods and strategies they might once have adopted in order for their clients to get found online .  One of the biggest changes marketers have had to undergo is understanding and educating their clients on the differences between paid and free online advertising . What is free or unpaid online advertising? It is rare these days for things to be free but there are some good online tools you can make use of which do not have a cost attached to them. Many of these tools help you to analyze your marketing campaigns and review increases in web traffic as well as help you keep search engine friendly by crawling your website for any technical errors. All of these tools can help brands to increase their exposure and reach and help them get found online. Some of the free tools i...

Social media marketing has changed a lot over the last few years, especially when customers nowadays are exposed to hundreds of information and sources about products and services. Companies are willing to spend millions of dollars to get their business found online by investing in content creation and social media management . Today, your ability to create leads comes down to how you build trust and intimacy with your target customers and to then convince them you're the best choice. Therefore, it is important for you to pay close attention to these digital marketing trends. This article will provide some popular digital marketing trends your business needs to be aware of:  1. Relevancy wins the war   It's no longer about collecting the most email addresses or leads; it is now all about relevancy. In 2018 and beyond, relevancy will win the war. If you want to increase your profit this year, it isn't about creating more leads, it's about building greater co...

In our society, social media plays an important role in delivering products and services to customers. With the right social media marketing strategies, companies can create more customised messages to target customers, to get found online easily among their competitors. Among all of social media platforms, Facebook is the most commonly used. This article will provide some Facebook engagement tactics your business can use. Why Is Facebook Engagement So Important?  Engagement on a Facebook post happens when the post makes a sufficient impact on people (and often sparks an emotional involvement) that they feel compelled to respond. Regular moments of impact and emotional involvement with a target audience are obviously at the heart of successful social media marketing. Human nature being what it is, seeing reactions and comments on a post will trigger curiosity and therefore more attention and impact. Here are some techniques  To get your business content ranked h...

One of the challenges digital marketing agencies are facing is to come up with good content creation strategy to increase brand awareness. It is important for a content marketer to produce content that your audience (and customers) would search for and enjoy to get found online . This article will provide your business with some tips of creating great content.  Here are some helpful tips to help you create great content for your business: Curation  Having a look around in some of your favourite blogs within your industry and combine to create new ideas and articles which make people to read more.  Group brainstorming  Ask some people in your company, friends and family for some valuable ideas to generate good content. Ask them what they would like to read and follow.  Asking your readers Get some help from your readers by asking what they would like to read about or asking a question to get some feedback. Conducting interview with target custo...

With more and more competition in the  digital marketing  industry, a lot of companies spend a significant amount of money to get customers by investing different types of  social media marketing strategy .  Thanks to technology, there are a lot of tools for posting  and  scheduling  social media  to save time for compani es. This article will provide some top  Instagram  tools for digital marketing companies.    Agencies and brands can improve their social media management efforts, gain more followers and engagement with the great  Instagram  tools.   Canva   Canva  is one of the most useful tools you can have if you like -or dislike- graphic design, because it’s super-easy to use. Founded in 2012,  C anva  is a free to ol targeted at both beginners and professionals. With its simplicity, it has an easy interface and access over a million photographs, fonts,...

Whether you’re looking to start a business or get found online , having a good digital marketing agency can help you achieve incredible results. They can help you to look over your business and identify which best practices to implement to make sure your business is always moving forward.  They also help you to create a good and consistent social media marketing plan to keep up to date with increasing competitive market. Therefore, it is important to ask some questions to your digital marketing agency to see if you can work together.  What services does your agency provide? At the end of the day, it is all about deciding what your business’ digital marketing requirements are, and then finding the right digital agency to fill in the gaps. It could be from social media management, content creation, SEO, website design and set up, etc. Understanding your business needs will help you to save time and cost in the first couples of months, especially when your business is a ...

Content Creation is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. It is important for businesses to understand what their customers want to make online advertising customised to their specific needs. Each piece of content should communicate your message in a way that adds value to your readers, answers their real questions, piques and expands their interests, and makes them trust you and your brand, which will help your businesses to get more followers on social media platforms. This article will provide some strategies to make content marketing work effectively. All of your content marketing pieces, including blog posts, white papers, case studies, PR, social media marketing, inbound marketing, PPC, SEO and more, should be guided by a content marketing strategy. A strong content marketing strategy answers these questions:  What goals should content achieve for your busines...

Customers nowadays are bombarded with a lot of information on TV, radio and social media platforms. On a daily basis, we are exposed to hundreds and thousands of pieces of information, which  can lead to  a lot of frustration for customers every time when they  go  on social media. Companies need to have good  social  media management  strategies to  get followers  in  an   healthy,  ethical and efficient way. This article will show you some tips of how to  best  interact with customers in the  digital marketing  world.     Why is Social Media Important?   In today ’ s day and age,  many  conversations and interaction between companies and customers are happening on social media. Depending on your products and services, different companies will have different digital marketing strategies to attract their customers to different social media platforms.  Here ...