Digital Freak

So, you’ve realised that Facebook can be a very powerful social media marketing tool for your business, and you’ve set up your business page on the platform – what’s next? Here’s a social media marketing strategy for promoting your Facebook pages and turning it into the successful platform your business needs, from specialists in Facebook management in Melbourne . Step One: Start with the Network You Have Unless your business has never had a digital presence before, the chances are that you already have a network of customers online. Your email subscriber list is a great place to start. Send out an email with the exciting news that your business has arrived on Facebook, tell your subscribers what they can expect from your brand on the platform, and even incentivise them to use your Facebook ecommerce page, if you have one. Add social media buttons to your email footer as well as your website, so people can find you with just one click. Step Two: Create Your First Facebook Ad Faceb...

B2B marketing isn’t easy in the digital age and can quickly become expensive and disappointing if they aren’t expertly crafted and managed. If you find that your campaigns just aren’t bringing in the connections and leads you were hoping for, here are three things to consider from our digital marketing agenc y and social media management team that will get you back on track. B2B Marketing Tip #1: Go to Your Audience – Don’t Wait for Them to Come to You Your objective is simple – to sell – but being sold to isn’t the objective of your audience. Instead, you need to join your audience and participate in their conversation rather than trying to create a conversation that’s all about your products and services. The aim here is to build trust and credibility, and that means pushing their interests – not yours – so talk about issues or challenges that they face rather than your product offering. Another good idea is to look at what is being said about your industry and brand – this is ...

Blogs are one of the most powerful and accessible tools for inbound marketing , whether you’re a national provider of commercial diesel generators, an ecommerce business that sells the latest fashions, an interior decorator or anything in between! But many businesses – large and small – struggle when it comes to content creation . You don’t know what to write about and you aren’t sure what your target audience will respond to – so what do you do? You read these tips from our digi tal marketing agency in Melbourne, of course! 4 Types of Blog Posts to Drive Traffic for Any Industry 1. Useful blog posts: These are blog posts that really add value in terms of what your reader gets out of them. This can include list posts (lists of useful tips), how-to posts, problem solver posts, FAQ posts, checklists, and even helpful statistics. For example, plumbing companies can post research on saving water in the home or workplace, interior designers can post on how to paint a statement wall, m...

If you’re taking the same approach to your B2C and B2B marketing strategies, you’re not going to get the best results from either. Here are 4 ways that your digital marketing strategies should be different, from a leading digital marketing company in Melbourne. 1. Professional and Personal Just as you’d behave differently for a business networking event as you would when you’re talking one-on-one with customers, so your digital marketing approach to B2B marketing should be much more formal than your B2C strategy. In both cases, you’re representing your brand – but in a very different way. Your B2B content should be professional and authoritative, backed up by industry research, best practices, fact and figures. Your B2C content should be more about how your product can solve their issue and in what ways it’s better than other products. 2. Generate Leads or Boosting Engagement One goal of every B2B marketing strategy should be to generate quality leads. You need to analyse...

Despite predictions, emails are still one of the most powerful and useful marketing tools available for your web marketing strategy. With great features like target market segmentation, it’s easier than ever for content creation teams to drive website traffic through informative, eye-catching and relevant emails. These are some of the most important key performance indicators (KPIs) to track to measure the performance of your strategy. Conversions: This refers to every action completed by the recipient that results from the email or call to action. It ultimately refers to completed sales, but it’s important to track other conversions too – downloading a mobile app, signing up for an additional newsletter, etc. Click-to-open rate: This is a great way to measure the effectiveness of your content creation strategy, as it measures unique clicks. This allows you to see how many of your subscribers were interested enough in your content to click-through and read about it. Bounce ra...

As a business owner, you want to make sure that as many people visit your website as possible – after all, web traffic is simply virtual feet walking through your virtual storefront. By adding these recommendations from a leading digital marketing agency to your inbound marketing campaign, you can increase the volume of your website’s traffic quickly and easily. PPC – Paid advertising, also known as PPC, is known for delivering incredibly fast results when it’s included as part of an inbound marketing campaign. Essentially, this is an advert you or your digital marketing agency designs that you pay Google to display prominently in search results when people type in a relevant phrase. They then click through straight to your website. Social media advertising – Social media platforms like Facebook, Instagram and even LinkedIn are designed with advertising in mind. These ads are similar to PPC except that you use the social media platform’s data to make sure your ads get to people...

With the festive seaso n on the horizon, ecommerce businesses are looking for ways to make the next few months as profitable as possible. When it comes to the online space, this means having a well-crafted  digital marketing  strategy in place to ensure your  inbound marketing  efforts bring in results. Here are some tips from a leading  digital marketing agency .     Know Your Sales Cycle   The sales cycle can differ greatly from one business to the next, so knowing exactly what your customers are doing can give you behavioural insights to tailor your inbound marketing strategy. For example, from which platforms are your customers clicking through to shop on your site? Do they prefer/spend more time on Facebook or email content? Do your customers tend to convert once a year, or are they weekly?  With a little help from your digital marketing agency, you can get plenty of data on your customer’s behaviours, interests and ...

Engagement should be one of your business’s top priorities in your  social media marketing strategy . This means that your brand and consumers are interacting with and talking about your products – it’s a two-way street – instead of you simply shouting out  what your products are and hoping for the best. It’s more effective and it’s really what  social media marketing  is all about – but how do you get to that point? What should you be doing and what shouldn’t you do? Here’s some insight from a leading  marketing agency .   Discover Your Voice   Whether you’re representing your brand on Facebook, Twitter, at a networking event or conference, or on a billboard, your voice has to be consistent – as if your brand is a person with  its  own, distinct personality. This means that your print advertising and your social media marketing content all has to sound like your brand. It ensures that people know who they’re dealing wi...