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Showing posts from January, 2019

How blogging can help your business

Some people say that blogging will not be much help for your business online since there are already social media platforms like Facebook and Twitter that can help you get followers . But still, blogging is a big part of online advertising that can help increase your overall business web traffic . Here are just a few of the ways blogging can help your business online: Blogging can increase your business web traffic  During the early years of blogging, it is only used by those people who were really fond of writing and expressing themselves and their ideas. But as technology changes and so as the online advertising world changes, blogging now is also used for online advertising and now known as one of the influential tools for businesses as well. You may now just add an inbound link to your company's website to a blog, and this will boost your web traffic and help you get followers. Blogging can deepen your relationship with your customers  There are a lot of...

How you can design an awesome website

Nowadays, people are more often on social media and always active online. Whether your goal is to increase brand awareness or to sell a product or service, effective website design can be the difference between a new conversion and a lost prospect. As a website creator , your website is the reflection of your business and this is how users learn what your brand is all about. As part of your digital marketing strategy, the last thing you want for a poorly designed website to dissuade site visitors from becoming customers. As the old saying goes, "A picture is worth a thousand words"  Peoples habits online aren’t that different from customers’ habits in a store. Visitors glance at each page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page that they may not even look at. But of course, website design with a stunning photo of your product in ...

How a good marketing plan can help your business in a long run

In highly competitive markets, customers are becoming more selective when choosing a product or service. Therefore, companies need to have a good web marketing strategy to increase web traffic and get more followers . Whatever your strategy is, a marketing plan is a useful tool to improve your brand awareness and create a strong competitive advantage over your competitors. This article will provide three main reasons why you need to have a marketing plan: Help your business know where it is heading If you want to create a great web marketing plan, then you need to create a focus. The focus could mean to pay attention to a particular product line, or a particular product function. This plan or focus should be shared across all employees at different levels so everyone can be on the same page. This will make your employees feel valued and make them feel they are part of the family as well, to achieve the common goals. Therefore, a web marketing plan will help your business ...

Reasons why businesses need to invest in Google Adwords

Content marketing and social media strategy have played an important part to create strong awareness among target customers. Therefore, it is important for Social media companies to invest in Google Adwords to make their business more visible for customers to search for them. This article will provide some valid reasons why companies should invest in this activity.  As a business owner or marketer, there's no worse feeling than not having any new leads on a daily basis. When there's a lack of contact form submissions, online orders or phone calls, you have to do something to fill your pipeline. Here are some reasons why your businesses need to invest in Google Adwords. 1. You pay for quality and strategic clicks. With pay-per-click advertising, you only pay for the keywords you strategically bid on. For example, if you are a plumber and want to generate new leads for "plumbing companies near me," you can bid on just those keywords and I'll only ...

What does a SEO specialist actually do?

Plenty of people have the idea that SEO is something very simple and it does not require a lot of effort to make your website to get found online . In fact, this process is an integral part of marketing, both for small operations and for massive global conglomerates. Yet very few people understand it in detail; especially search engine optimization or SEO specialist . This article will give a background of what the SEO specialist is doing on a daily basis. Here’s some more information about SEO specialists and the tasks they tackle each day: Keyword Research Google is constantly making changes to the algorithms that determine how websites work, but that has not removed keywords from the equation. Keywords are still the starting point for most searches. As an SEO specialist, you will be required to do keyword research to determine popularity, competitiveness, and relevance so you can create the best possible list of keywords to focus on. Optimization SEO takes m...