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How blogging can help your business

Some people say that blogging will not be much help for your business online since there are already social media platforms like Facebook and Twitter that can help you get followers. But still, blogging is a big part of online advertising that can help increase your overall business web traffic. Here are just a few of the ways blogging can help your business online:

Blogging can increase your business web traffic 

During the early years of blogging, it is only used by those people who were really fond of writing and expressing themselves and their ideas. But as technology changes and so as the online advertising world changes, blogging now is also used for online advertising and now known as one of the influential tools for businesses as well. You may now just add an inbound link to your company's website to a blog, and this will boost your web traffic and help you get followers.
Web Traffic


Blogging can deepen your relationship with your customers 

There are a lot of big companies out there that may be more popular than you, but having a blog can strengthen your connection with your customers and help you get followers. Aside from using your blog as an online advertising tool, you can use your blog to share your thoughts and express yourself. Blogging also connects you to people with same life experience, and in this way, people will get more curious about you, the products and services you offer and this will also contribute numbers to your web traffic and get followers.

The keywords in your blog are important

Now that you're gaining your online presence, be wary about your keywords. Always use keywords incorporated with your blog and with your business. Effective blogging can help online advertising and related keywords can help Google identify your blogs and will it help appear more often during the search. You may also use tools like Google Keyword Popularity Tool to better understand which keywords to use that can help web traffic. SEO magic happens once you were able to identify a keyword to focus on, just make sure that the keywords will not only appear once. Keywords should appear more than twice within your blog. You may include keywords in your Title, Headings, Introduction, Concluding Paragraph and Title Tags.

Use relevant photos for your blog 

Having an eye-catching photo is also essential for your blog, but make sure it is relevant to your business and to the blog topic itself. Blogs should not only contain text as some people will find it boring. Images help a specific blog to create a positive reader experience and can even increase web traffic.






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