What does a SEO specialist actually do?

Plenty of people have the idea that SEO is something very simple and it does not require a lot of effort to make your website to get found online. In fact, this process is an integral part of marketing, both for small operations and for massive global conglomerates. Yet very few people understand it in detail; especially search engine optimization or SEO specialist. This article will give a background of what the SEO specialist is doing on a daily basis.

Here’s some more information about SEO specialists and the tasks they tackle each day:

Keyword Research

Google is constantly making changes to the algorithms that determine how websites work, but that has not removed keywords from the equation. Keywords are still the starting point for most searches. As an SEO specialist, you will be required to do keyword research to determine popularity, competitiveness, and relevance so you can create the best possible list of keywords to focus on.

Optimization

SEO takes more than just keywords, and optimization will be part of your role as an SEO specialist. This includes both on-page optimization, to ensure you’re serving up quality content, good metadata, a clean HTML structure, internal links, and pages that load quickly.

Link Building

Google doesn’t only look at your websites and content, but at what others “say” about you too. By “say,” we mean a link to. When other websites link to yours, it’s a vote of confidence in your content, and one that Google takes into account when ranking you. Part of your job as an SEO specialist will be looking for opportunities to get other websites to legitimately link to yours.

Analytics

The only way to know what’s working is to look at analytics. As an SEO specialist, you’ll regularly check analytics to see how websites, landing pages and keywords are performing, as well as to see where traffic is coming from. 

These are just some of the tasks an SEO specialist is performing on a daily basis. If your business needs to change the way you are doing SEO, Digital Freak has a lot to offer in relations to experience and successes working with many clients in a variety of industries.

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