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Reasons why businesses need to invest in Google Adwords

Content marketing and social media strategy have played an important part to create strong awareness among target customers. Therefore, it is important for Social media companies to invest in Google Adwords to make their business more visible for customers to search for them. This article will provide some valid reasons why companies should invest in this activity. 
Social Media Strategy


As a business owner or marketer, there's no worse feeling than not having any new leads on a daily basis. When there's a lack of contact form submissions, online orders or phone calls, you have to do something to fill your pipeline. Here are some reasons why your businesses need to invest in Google Adwords.

1. You pay for quality and strategic clicks.

With pay-per-click advertising, you only pay for the keywords you strategically bid on. For example, if you are a plumber and want to generate new leads for "plumbing companies near me," you can bid on just those keywords and I'll only get charged when someone clicks your advertisement and visits your site.

According to the Google Economic Impact Report, businesses make an average of $2 in revenue for every $1 they spend on AdWords. If you do a good job managing your search terms report, you can drive amazing quality traffic to your site.

2. You can compete with big companies.

Unlike television ads in the ’80s and 90s’, where a business needed a substantial budget to get on the air, you can get started on AdWords for as little as $300. Theoretically, you can start with less of a budget, but $300 is the minimum we recommend for our clients. The reason behind the $300 budget recommendation is so we can generate enough clicks and data to make changes and enhancements to drive conversions.

If you have the proper tracking in place and can justify the return on investment with a metric called ROAS (return on advertising spend), you can double down on your advertising spend. That's the beauty of AdWords. You can actually track the performance and once your campaigns are profitable, you can continuously invest more. If you aren't seeing results, it can be paused with the click of a button.

3. Be creative with a limited number of characters.

People are obsessed with the quality score for AdWords. They have this notion that if they place the exact keyword they are bidding on in the advertising copy, their quality score will improve and their cost per click will be reduced.

4. Mistakes can cost you dearly.

According to the CEO of Disruptive Advertising, 61 percent of Google AdWords budgets are completely wasted. Mistakes can make or break your AdWords campaign. The same notion is true in every component of the business. If you have a lazy accountant, your taxes could be inaccurate and cause you penalties down the road. It helps to hire an expert who knows what they're doing. If you haven't set-up an AdWords campaign before, we would recommend letting a Google Certified Expert do this as it will save you time and money.

Below are the biggest mistakes we most often see on AdWords:

  • Improper bidding, not using broad match modifier, phrase match, exact match, and broad match properly.
  • Not monitoring the search terms results and adding negative keywords.
  • Improper conversion tracking set-up, which leads to inaccuracy on reporting and the right decisions can't be made.
  • Poor advertising copy. 
  • Location targeting not properly set-up based on business objectives. 
  • Improper budget allocation -- Budget should be better distributed to most profitable parts of the business or areas business is looking to grow. 
  • Improper date/time bidding -- For many businesses, there is no need to bid from 1 a.m. to 6 a.m. 
  • Bad landing page experience where the user is exposed to content not directly related to what's being seen in the advertising copy 
If executed properly, AdWords can be a gold mine for your business. Digital Freak is an expert in providing the right advice when using Google Adwords and it also helps your business to manage it to maximize leads. Contact us today to get the best deal for your business.







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