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Creating an effective Meta Description

When you decide to start a business, you should create a website dedicated to your business. All the topics, images, and other content should talk about your business and the products and services you offer. SEO, or search engine optimization, is a process which involves web marketing in order for your website to gain web traffic which is 'organic' or unpaid. SEO involves a lot of different factors in order to help your business and its web traffic, and one of the most important components is the Meta Description.

Meta Description

The meta description is a statement or an HTML attribute which summarises a page's content, generally around 155 to 160 characters. A good and effective meta description helps your business website by improving its page ranking with search engines like Google, Bing or Yahoo. It is what you usually see displayed below the title and the URL. Since this will help your business a lot, you may wonder now how you can create a good and effective meta description.

To help your website's SEO ranking and improve its web traffic, your meta description should be concise, but contain the compelling summary of what that particular page is. As much as possible, avoid just listing keywords, rather include those keywords in your description.

As mentioned earlier, the meta description should contain 155 to 160 characters, though the right length isn’t really necessary, however, it's the only characters that are being shown on the search engine most of the time.

Meta descriptions can influence the decision of the searcher as to whether they want to click through on your content from search results or not. Because of this, you should use an active voice and provide guide action through an invitation to your website as part of a web marketing strategy. You also have to be careful in creating the meta description, as Google will find out when a meta description tricks searchers into clicking, and your website might even be penalized because of this.

When creating your meta description, write legible and readable copy as this is essential for your SEO ranking and overall web marketing. Don't stuff your meta descriptions with keywords alone, instead, make sure that your most important keywords for the webpage are present in your meta description.

Create a unique meta description applies to every web page. if your meta description is the same as those for other pages of your website, it will affect your web traffic and user experience will be hampered.

You may find it a little challenging at first in creating a meta description for your website, but there are already add-ons that can help you. You may reach Digital Freak as we provide simple yet innovative and out of the box web marketing strategies to help you and your business. 






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