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The importance of Title Tags in SEO

When we hear the word title, you might think of movie titles or maybe book titles. That concept also applies for title tags in SEO. Title tags are the titles of each web page and are also considered the best return on investment in SEO strategies and techniques together with web marketing since they are low in effort upon creating them but the returns, particularly the organic web traffic is high. 


Title tags are the content that describes what the web page is all about. In short, title tags are what is seen as ‘the name’ of the website for both Google and your audience which also help increase web traffic of a specific website. Title tags are also considered the most important element of on-page SEO optimization. 

Title tags typically appear as a clickable headline in a search engine. It is also used to represent the web page and provide a clear and comprehensive idea of what the page is all about. An effective and catchy title tag is one of the web marketing strategies that is used in order to attain a high number of organic web traffic.

The best web marketing strategy for creating a title tag:

  • Should be unique and catchy but still follow the content of the page, and describes it concisely and accurately since they are used as a relevant factor to describe a page in search engine algorithms. 
  • Should only have 60-70 characters maximum. Also, don't go overboard with the keywords and use common sense to know what looks too long.
  • Should be written in order to create a connection with your audience. By doing this, you will not just drive web traffic to your page, but will also turn them into a potential customer.
  • Should have the important keywords of your website in order to gain organic web traffic, and don't forget to include your brand name.


Title tags for your business web marketing strategy and SEO can be a little challenging because aside from providing proper keywords, the title tag should be catchy and describe the content of your page. Digital Freak is an online digital marketing company that will help you handle your web marketing concerns. We are a team of web marketing freaks that will help your business or your brand stand out in a crowded online world. 






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