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4 Social Media Marketing Tips for Small Businesses

Social media marketing isn’t just for big, multi-national organisations – in fact, it’s incredibly effective for small businesses when it’s done right. Here are 4 practical tips to include in your small business social media marketing strategy to ensure you see great results, recommended by a leading digital marketing company.


Why Social Media Marketing is Essential for Small Businesses
Not quite convinced that your small business needs a social media marketing strategy? These statistics may help change your mind. According to Yahoo Small Business:
  • A Facebook presence (especially how often your content is shared on Facebook) has a significant impact on Google rankings for your website, supporting your SEO strategy. The more engaging your content on Facebook, the easier it is to find your company on Google.
  • 53% of people on Twitter use the platform to recommend companies and products. Having a Twitter account means your company can be quickly found via these recommendations, and you can participate in the conversation.
  • 65% of Twitter users and 51% of Facebook users are more likely to buy a product or service of a brand they follow on those platforms – making it effectively an e-commerce branch of your business.

Here’s What to Do – Recommendations from a Digital Marketing Company
  • Step One: Have a plan – You need a strong, clear social media marketing strategy in place before you start. This is all about getting your voice just right, deciding what kind of content you want to offer your audience, learning about your audience, and determining what results you want to see.
  • Step Two: Pick a platform – There are quite a few social media platforms out there, so start by focusing on just one or two, depending on your brand. For example, a Facebook page is ideal for any e-commerce business, Instagram is well-suited to companies that can offer attractive visuals, LinkedIn is a powerful platform for B2B businesses, and Twitter is great if you want hands-on engagement.
  • Step Three: Create a buyer persona – Even the best social media marketing strategy will fail if you don’t know who you’re talking to, so it’s essential to have a digital marketing company research and analyse your audience. This way, you can develop a well-rounded idea of your customer so that you can tailor content to their needs, interests and behaviours.
  • Step Four: Offer insightful and promotional content – A successful social media marketing strategy isn’t just about sharing promotional offers, and it’s not just about building brand awareness either – you have to balance both. This means sharing original helpful, funny or interesting content along with competitions or promotions – content that engages or entertains your audience and then keeps them following you to see your special offers.
A social media marketing strategy isn’t as simple as it sounds but with the right help from a leading digital marketing company, these platforms empower small businesses to successfully take on much bigger competition.
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