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The Top Trends in Ecommerce Marketing

As in the rest of the world, the ecommerce industry in Australia is growing at a rapid rate, accounting for 9% of total retail sales and set to grow by an astonishing 15% this year. While this is great news for ecommerce retailers, the competition is getting fierce out there – and that means doing whatever it takes to stand out and get your share of consumer web traffic. Here are some of the biggest ecommerce marketing trends to take note of, from the inbound marketing specialists at a leading marketing agency.
 
  • Personalisation: When it comes to the online retail sector, customers don’t want to feel like they’re being swamped with generic spam. In fact, research from Accenture Interactive showed that 91% of customers prefer spending their time and money on brands that offer a personalised experience. And that’s backed up by a reported 71% increase in sales revenue for brands that take this route. This means investing in quality inbound marketing from your marketing agency to drive your web traffic, including highly-segmented email marketing, retargeting using email and PPC, tailored specials and discounts, and more.
  • Transactional emails: This is an email marketing strategy that is all about ensuing up-to-date communication with your customer throughout the transactional process. This is done through order confirmation by email or text, shipping information and updates on delivery status, and confirmation of delivery. You can also use this to suggest complimentary products or offer a “thank you” reward or discount on their next shopping experience.
  • Speed: Unlike the traditional retail experience, online shoppers hand over their money and have nothing to show for it until their item arrives, which your marketing agency knows can be a slightly negative customer experience. To counteract it, ecommerce retailers are prioritising the quickest possible delivery along with bonus incentives to sweeten the deal – and the key here is to be completely honest and upfront. Whether it’s free shipping for sales over a certain amount, same day or next day delivery, how quickly and safely you can deliver the goods is a priority. Sticking to your promise is a great way to grow a loyal fan base.
  • Social media sales channels: While driving web traffic is still the best formula for ecommerce marketing, there are some new, exciting inbound marketing options that can enhance your offering to customers. Being able to shop through Instagram or via a chatbot on a messaging app is a cost-effective way to interact with customers at scale and drive sales with one click of a button.
Taking advantage of these trends and capitalising on this market means investing in strategic, high-quality inbound marketing strategies that show proven results and drive meaningful web traffic. If you want to make the most of the online retail boom and make your brand stand out, it’s time to speak to a leading marketing agency.


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