We live in a time where photos are so easy to get. It's easy to capture emotion in real time. People like to see with their eyes and create their own story. Using photos to increase web traffic has become a popular social media marketing strategy. Social media users like to engage and react to photos. For this reason, posting photos is a free and easy form of online advertising.
One of the key successes from marketing is engagement with online users. Photos drive engagement on social media platforms. Because of this, companies often use a social media marketing strategy that embraces this. Rather than dumping text for online advertising purposes, post photos too. The photos should support a post or tell a story on their own. Most interactions and engagements happen with photos, so if you want to boost your web traffic, post more photos. Here's nine reasons why and how photos will boost your following.
People create their own stories
Using photos to generate web traffic is clever. It allows people to create their own stories and share with friends. Instead of dumping information and large text to read, a user can form their own opinion with just an image.
Users like to visualise
People like to visualise a story. If they read a text, sometimes it's hard to fill in the missing gaps. With a photo, these gaps get filled. Whether the photo has people, places or things, it creates the scene.
Seeing is believing
Sometimes people need to see it to believe it. With a photo, users tend to believe online advertising messages. It's why photos are often used as a social media marketing strategy.
Photos spark interaction
We know that visual content sparks the greatest interaction. Generating emotion and opinion, users are more inclined to engage and respond to photos than a large piece of text. The more engagement, the more web traffic.
Photos complete a story
A photo lets a reader complete a story. Sometimes the text only tells some of the story or delivers part of the message. With a photo, the story is complete and confirmed.
Sometimes it's easier to explain in pictures
Photos get viewed in an instant. Text requires time, effort and patience. Sometimes complex text is easier explained in pictures.
Photos are attractive
It goes without saying, photos are much more appealing to the eyes than text. They're colourful, full of emotion and tell a thousand words.
Photos grab attention
People decipher text and images in different ways. Where photos and text differ is that a photo grabs attention without much effort. Because of this, using photos is an easy social media marketing strategy. By sending a visual post, a users attention is almost immediately captured.
Photos are easy
Considering a photo gets snapped in a millisecond, they're so easy. Sometimes people spend hours planning posts with text. They have to consider the topic, the text, grammar and relevance. Not to mention scheduling an appropriate time to post. With an image, it all happens with the click of a button and a short caption. Clear, concise and captivating.
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