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Tips On Using SEO For Your Business


If you want to get found online, then you need to make the necessary changes.  Over thirty percent of Google users click the number one search engine result. If you want to appear high in search engine results pages, then you need to adopt SEO. SEO stands for search engine optimisation. Search engines use key words to generate search results. Keywords attract web traffic that relate to your business and your website content. Keywords present in your blog posts can increase page visits without impacting the visitor experience. Here are some tips we've put together to help with business growth and user engagement. 
Search Engine Optimisation
Ensure that your SEO strategy uses specific and relevant keywords. Phrases and keywords should be relative to your target audience and what they search for. Monitoring social platforms is an excellent way to see trending keywords. It's not always the obvious keywords that perform so well. By using the key phrases and words mentioned on social platforms, your web traffic can increase. Review competitor websites and blogs to get keyword ideas. A popular tool used to view competitor keywords and their position in search results is SEMRush. SEMRush is a marketing toolkit for digital users. It allows you to track your own position in search results. Knowing your ranking enables you to make necessary changes to your keywords as traffic decreases or increases. 

 Keywords should be placed sparingly throughout a blog. When you've identified your keywords relevant to your target audience, you can plan a blog. Your post should both engage the audience and encourage them to read more. Emotional material will help a user connect your service to their needs and desires. It is best to place your keywords in specific areas of your blog post. These include: the title, headings and subheadings, the meta description and throughout the content. To increase web traffic, your writing style should be natural and purposeful. Avoid keyword stuffing at all costs. This happens when you overuse a keyword. The result of keyword stuffing may lead to the website being banned in search engine results pages. Not only this, overuse of keywords is unattractive to the audience and impacts their experience on your website. This won't help your case in striving for business growth.

 The better posts, when it comes to SEO, are the ones that are lengthy but easy to read. The lengthier the blog post, the higher the chance of being in the top search engine results. Ensure that your blog posts are at least 300 words long. Search engines favour posts that have more content. Although favourable to search engines, online users may not prefer longer posts. Thus, it's important that your blog posts address the needs of online users and search engines. Easy to read blog posts should be scannable by users. Your posts should clear and concise. They should engage the user and not be complex. Your paragraphs should be short, with three sentences. Your sentences should be short and to the point. Snappy, exciting material will increase web traffic to your site and encourage them to browse your website further.

 SEO is particularly important for business growth in the online world. It's not a complex technique, but it does require smart thinking and careful planning. Increasing web traffic is all about posting the right material for your target audience. If they feel connected to your content, then they are more likely to return for more. Your business will be recognisable and you will continually get found online. Start writing creative blog posts today and watch your business develop. 

 Need help with your SEO? Contact Digital Freak today and find out how our services can help you get found online.

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Location: Melbourne VIC, Australia

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