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Different Types of Web Traffic

In the world of web marketing and SEO, there are several ways to attract people and get followers that later can be converted into potential customers. Businesses nowadays already invest in SEO and web marketing since this process can reach a lot of people. By the power of technology, your new product can be sold from the other side of the world and not just locally.

Web traffic

SEO or search engine optimization is a process that many business owners rely on when it comes to gaining 'organic' traffic. In this way, with the help of an effective web marketing strategy, SEO can help make their website ranking status in search engines. Aside from 'organic' and 'paid' traffic, there are also other types of web traffic that SEO and web marketing use for the success of a particular business.

Organic Traffic
As we all know, organic traffic refers to free and unpaid web traffic and this is also the main support system of SEO campaign and order to achieve a higher rank from this type of traffic, your business SEO and web marketing campaign should be optimized by your website and must use specific keywords that will help your potential customers find you online and later get followers as well.

Social Media Traffic 

Social Media platforms like Facebook, Instagram, Twitter, LinkedIn, and others are what SEO specialists use for this target audience. Aside from getting more followers, social media campaigns are used as free ads. The social media traffic is people who found and visited your site through links found on your social media accounts. This type of web traffic is highly scalable and the more you get followers, the more you can convert them into potential customers and gain profit. In order to make have a successful and effective web marketing campaign for this type of traffic is that you should be consistent in posting updates about your business through your social media pages and at the same time actively engage with them by answering their questions and queries either through private message or even through comments.

Referral Traffic 

These type of web traffic are people who find your website through external links that can be found throughout the internet. It also relies on having an excellent link building strategy. As an example, let say your business is cosmetics, and you're just a startup company collaborated with a big company, if your company logo is posted on any of their posts, either blog or social media content and one of their followers clicked on on your logo that has a link back to your website, you just gained 1 referral traffic through the said process.

SEO and web marketing is one of the most effective ways to gain more profit and at the same time get followers and boost social media presence. If your business is in need of help for this aspect, you may just rely on Digital Freak's holistic web marketing approach.





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