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Importance of User Intent in SEO

With the power of the internet, everything you need to know is at your fingertips. You can look for answers for your homework, find the information you need, or find browse you want to purchase. When you own your business, it’s important for it to be visible and discoverable online to get followers and turn these followers to potential customers. To achieve this goal, your content should be made for the user intents. Aside from keywords, user intent is the next most important of web marketing and SEO strategy. 

SEO

SEO, or search engine optimization, is a web marketing strategy that focuses on growing the organic online visibility of a business. User intent is one of its elements to make your SEO strategy a success. Search engines such as Google understand what a user’s intent is, and as a result, it displays web pages that the person needs and that are most relevant to what the user is looking for. To make your web marketing and SEO strategy effective, it is crucial to understand a person’s search intent and create content with the user in mind. Writing the right content can give a company a significant advantage over its competitors. An effective web marketing campaign and SEO strategy have different factors including ranking, search volumes, organic traffic levels and also onsite conversions.

You should also remember that there are queries that can have multiple meanings. For example, when you type into Google the word ice cream, you could be searching for a specific brand or just the concept of ice cream. Queries are often classified into three different areas:
  • Dominant interpretation, or what most users mean when they search for a specific query
  • Common interpretations, or what the engine determines to be the most often searched results
  • The minor interpretation which is most often queries in a local area.

As user intent provides a great contribution to SEO to get followers and to the success of a web marketing strategy, you also have to take note the different types of user intent. These include informational, navigational, commercial and transactional user intent.

Creating web marketing to boost your business' online presence and get followers demands both a lot of time and research. It’s important to remember that everyone doesn’t have the same query so your user intent may differ from person to person. Also, not all queries have just one user intent, and they may change as they travel through their user journey. In cases like this, you may rely on Digital Freak's simple, innovative and holistic approach in digital marketing. Digital Freak team is made up of online marketing marvels who think being different is key to digital success.






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