Local SEO and the effect on your Business

Businesses nowadays don't just depend on word-of-mouth. Instead, they harness the power of technology and SEO, also known as search engine optimization. SEO is a digital marketing strategy that focuses on growing a particular business' organic or non-paid online visibility and web traffic in search engines like Google, Yahoo or Bing.

In today's era, competition is intense and business are already taking advantage of the technology and SEO in order to get more earnings. Business owners don't just use traditional marketing strategies, which are often more expensive compared to digital marketing. SEO has a lot of components in order to work things out for the goal. It uses social media like Instagram or Facebook, as well as focusing on local SEO.

Local SEO is considered as one of the most important components when it comes to digital marketing, focusing on location-based searches. The aim is to make sure that your business gets found online by visitors searching for it locally within your town, city or country. It also helps for people who are using the 'near me' search option in order to find products or services within their area.

Aside from increasing your web traffic, local SEO is important especially if your business provides a particular service in a certain locality or town. Local SEO is for location-based searches which means a physical store or address that a person is looking for online. As we all know, customers prefer to use their smartphones or do searches online to find local businesses. Local searches as part of digital marketing are highly targeted and timely. Using local SEO as part of your digital marketing strategy will not just boost your web traffic, but also better position your business and promote your products and services that they are looking for.

Also, take note that local search has the highest conversion levels among all advertising channels. Online directories not only provide your businesses details like name, address and phone number, you can also provide the list of your services or products. This means that once your business is properly listed online, it'll increase your web traffic and convert 1 out of 2 visitors as a possible customer.

These strategies are doable and only just need time in order to get this done. You may opt to seek professional help from Digital Freak, a holistic digital agency of tech freaks who knows that a strong online presence is sometimes difficult to navigate for businesses.

Comments

A Variety of Content – Why it Matters

When you’re looking at your content creation plan for your new website, consider how much variety you’re including. Remember, your content is intended to draw people to your site but also engage them. To do this, you need both interesting content and in a variety of styles. Us humans have rather short attention spans so make sure your digital marketing team keep your website current, regu larly updated and filled with different content styles. This will help boost web traffic and should lead to higher conversion rates. Here are some of the different styles of content we think you should be focusing on. Infographics There are a variety of sites which are specifically designed for this kind of content creation and the style is growing increasingly popular. Able to impart a lot of information at once without presenting the reader with a large chunk of text, infographics are a great digital marketing tool. Try infogr.am , venngage and canva for o...

Top Instagram Tools For Digital Marketing Companies

With more and more competition in the digital marketing industry, a lot of companies spend a significant amount of money to get customers by investing different types of social media marketing strategy . Thanks to technology, there are a lot of tools for posting and scheduling social media to save time for compani es. This article will provide some top Instagram tools for digital marketing companies. Agencies and brands can improve their social media management efforts, gain more followers and engagement with the great Instagram tools. Canva Canva is one of the most useful tools you can have if you like -or dislike- graphic design, because it’s super-easy to use. Founded in 2012, C anva is a free to ol targeted at both beginners and professionals. With its simplicity, it has an easy interface and access over a million photographs, fonts,...

Inbound Marketing - Make Your Customers Come to You

Today it is easier than ever to launch an inbound marketing campaign which draws consumers to your online store for all the right reasons. With popular social media platforms, easy website creators and a general trend towards finding information and conducting so much of our lives online, there has never been a better time to focus on boosting your web traffic by delivering quality content straight to your consumers. From connecting with strangers to reconnecting with former site users, inbound marketing can bring people to your site in so many ways. Inbound marketing refers to the marketing tactic by which leads are generated from a variety of sources through the distribution of quality content. It makes customers come to you for something they actually want rather than dragging them to your website by means of traditional advertising methods. Whether you decide to publish a regular industry-focused blog, share new developments, relevant scientific advancements or create a p...

Digital Freak

Search This Blog