Digital Freak

  Even the best SEO company in Melbourne will tell you that when it comes to link building for SEO, quality is far more important than quantity. As more and more businesses partner with an SEO agency , the internet is flooded with links and content all hoping to do exactly what you’re trying to do. Here are some link building tips from the leading SEO company in Melbourne Australia.         Link building is an important factor when it comes to SEO. Having a number of quality backlinks to your site allows Google to recognize your pages and rank you far higher, which really is the ultimate goal when you're optimizing.   However, any leading SEO agency will warn you about making smart link building decisions. ‘Bad’ links will actually have an incredibly adverse effect on your ranking. See, your strategy needs to be acceptable to Google’s Webmaster Guidelines . Trust us, Google picks up on a lot more than you may think.   So, how do you ...

  Targeted marketing is the best way to find new clients and drive sales and an email marketing strategy is a great way to guarantee ROI (return on investment) when it comes to small business marketing . Here’s some tips from a leading digital marketing agency in Melbourne on how you can make sure your email marketing strategy is as effective as possible.     While many companies are focusing on SEO and SEM marketing strategies, however, a strategic email campaign is still a super effective way to reach new clientele. With this form of targeted marketing, you can capture client attention, allow them to engage with your brand and inevitably helps you build trust in your consumer relationship.   Want to know how an expert digital marketing agency in Melbourne, like Digital Freak, does it? Here are some tips to help you start crafting the ideal email marketing campaign:     Ø   Nail Down Your Strategy   Before you start, de...

When looking for the best way to advertise online , you really can’t overlook Google Ads. Google really has made it quite easy and effective to target potential clients and drive traffic to your page. Here’s some advice from Digital Freak , experts in Google Ads in Melbourne , on how you can make the most out of your Google Ad campaigns.    Are Google Ads Really Worth it?   The answer is, yes. When implemented properly, Google Ads are a great way to drive business and reach new customers. It allows a business of any size to market themselves to millions of potential customers.   It’s not that expensive and allows you to get instant results, unlike SEO blog posting. Plus, it’s super scalable, so start small and work your way up.   The biggest benefit of Google Ads is their comprehensive analytics that can give you valuable, real-time information about campaigns and how to improve them to reach a more active audience.   Getting the Most ...

If you really want your brand to stand out online, you need to ensure that your content strategy is consistent. When you’re busy with content creation you’ll want to know how to build brand image and identity across platforms, even without your logo. Want some tips? Here’s what the digital marketing experts in Melbourne have to say.   The most effective brands are those that convey their image throughout the copy and content across platforms. You’ll want to aim to keep the styles, fonts, and colours consistent throughout your content creation.   Follow these tips to make sure to develop a strong and effective content strategy:   Establish Your Brand Guidelines Establishing strict guidelines is like setting up a blueprint for your content. Nail down categories you want your content to cover and how you want it to come across to your clientele. Is it quirky and funny? Informative and Professional? A mix of business and casual?   Setting brand guidelines helps to kee...

The success for Business-To-Consumer (B2C) online advertising is evident. Brands like Amazon have secured their success on it. Now, more and more companies are looking for business-to-business (B2B) targeted marketing strategies , because – well – they work. Build your online presence and brand, while generating new leads. Here’s some tips from a top Digital Agency in Melbourne .   The face of lead generation and consumer interaction has completely changed with the digital age. Targeted marketing across the right sites and platforms can secure a business’ success. Old-age marketing strategies just don’t work as effectively in a digital age. Companies are needing to find new ways to communicate with costumers on platforms that consumers want to engage with. By strategically planning your online advertising, you not only build a stronger brand, but also make your company look more established. As your target persona is the person making purchases on behalf of a business, your conte...

SEO forms the backbone of small business marketing , creating targeted marketing opportunities that allow your business to compete effectively against the giants. Here’s how to put on page SEO to work for your business, from an SEO expert in Melbourne . What is On Page SEO? This is about using all the SEO opportunities possible in small business marketing content that you publish on your website, turning your web pages from interesting but uncompetitive content into ranking machines on Google, YouTube and other search engines. To realise your targeted marketing strategy, remember to include researched short and long-tail keywords in the following: H1 tags – H1s are your main headings that appear on your web page, like blog titles and page titles. Stick to one H1 per page, and make it count by using relevant keywords. Titles – These are the titles that appear in a page of search results. It should be between 10-70 characters (or it won’t display properly), and you should keep it conc...

YouTube is the second most-used search engine in the world, with over 1.9 billion active monthly users with 50 hours of video uploaded every minute and 1 billion hours of video watched every day. It’s a monstrously popular and powerful search engine and one of the best ways for a business to get found online , which is why video marketing is taking off and becoming a must-have feature of a robust digital marketing strategy . Here are the most important metrics to track so you know to keep you on target, from our digital agency in Melbourne . #1 – Watch Time This one is pretty simple – it’s the amount of time a viewer spends watching your video. It’s a main feature in the analytics section on YouTube and it will tell you if your content is resonating with viewers. Don’t stress out if your watch time isn’t sitting on 100%, as there are plenty of reasonable explanations why someone would stop watching content, whether it’s that they got what they needed out of it early, or they were inter...

Online advertising has been around for a while now and is proving to be a successful strategic move – something that was highlighted in the period of the COVID-19 pandemic. If your business is thinking about expanding to new audiences, you will be looking for the best way to advertise online and maximise your returns. Here are some insights from a leading digital marketing agency . First, a quick tip – Always align your online advertising strategy with your brand’s focus and audience target audience. These are general tips for all businesses, but it’s important to select the ones most appropriate for your organisation. Social Media Social media marketing just keeps getting more powerful and more effective – especially now. It’s the platform of choice for people seeking information and researching buying decisions. From Instagram and Facebook to LinkedIn, these platforms offer the unique benefit of building a community while advertising and selling products and services. Cho...

Images have a lot of functional benefits in terms of enhancing your web design or digital marketing content, creating eye-catching interest and context around your message – but did you know that they can also be useful for SEO ? Here’s some insight from our digital marketing company in Melbourne. How to Make Images Work for SEO Just like there are some techniques to learn to make text-based digital marketing optimised for SEO, so there are SEO techniques for images. This mostly concerns naming and tagging images correctly. Here’s how. Keyword research – Everything about successful SEO revolves around solid keyword research. As with text-based digital marketing content, you want to avoid keyword stuffing in alt-tags and titles. Remember to use long-tail keywords and phrases to make your images as specific and as relevant as possible to properly identify it to audiences and improve the chance of them appearing in search queries. This ensures that you target the people most likel...

COVID-19, the coronavirus has changed every aspect of our lives, including how we run our businesses. It’s impacted on the online world too – making some previously booming features shrink while others take off – as the way consumers search impacts on SEO . For businesses, it’s important to understand how the virus has impacted search in order to reimagine your inbound marketing strategy. Here are some insights from our SEO agency in Melbourne. PPC is Down Businesses in almost every industry are significantly reducing their PPC spend. This is largely due to restrictions on their industry, the scope of their services/products, or a reduced demand from consumers. For example, the tourism industry is severely restricted. This doesn’t impact all sectors however, as some are booming, including the financial advice and legal industry, grocery retailers, online education providers, delivery services and the ecommerce sector. Opportunities in Organic Inbound Marketing In these...

When ranking a page, Google’s algorithm checks over 200 different factors to determine its relevancy to a query – an impressive feat! Link building is one of the fastest and most effective ways to influence this algorithm’s process and help your website rank higher, making it an essential part of any B2B marketing or digital marketing strategy . Here are some tips from our SEO company in Melbourne. 1. Create your own blog: There are countless benefits to including a blog in your digital marketing strategy. It allows you to post original, relevant content that attracts Google and shows clients how your business can assist them. It makes your brand more visible, demonstrates your authority to potential clients and connections, and assists you at all levels of your content and sales pipeline. You can use it for link building too, by placing relevant links to quality studies and websites as well as links to relevant products, solutions and pages on your website. These rank very hig...

If you want to increase sales on your ecommerce site, customer reviews should be one of the areas you focus on. Web marketing specialists know that it’s an effective way to make your website more visible and your business more credible as well as boosting your conversion rates. Here are some tips on how to encourage customers to leave reviews and how to use this content as valuable online advertising , from a leading marketing agency in Melbourne. Why eCommerce Product Reviews Matter Important buyer information: Before purchasing a product online, almost every customer will want to see a review to ensure it’s the right product – and a good quality product – before you buy. The last thing you want is for them to make a separate search for reviews, as they will likely find them on a competitors’ website and make the purchase from them. One step closer to a sale: When a customer looks at reviews on a website and sees how great the product is, they are automatically incentivised to...

Social media services are one of the biggest marketing trends for businesses looking for an affordable and high-impact way to engage with their target market, but it’s not always easy to get it right. Every platform has its own best practices you need to follow in your social media marketing strategy . Here are our social team’s best Instagram tips from our digital agency in Melbourne. Prioritise Unique, High-Quality Content Your content needs to be interesting and original, and complemented by high-quality photos and graphics if you want to make a splash on Instagram. It’s a social media platform that is all about looks, so there’s no place for poorly-edited video or stock footage. Use Hashtags Hashtags are effective on almost every major social media platform, so it’s important for your social media marketing strategy to utilise them. It’s an effective way of linking your content to similar brands and voices, so it’s great for increasing your visibility. Ask your digital age...

Demand generation is a term you’ve likely heard about from your digital agency or while researching web marketing strategies for your business – but what exactly is it all about and should it be something your business focuses on? Here’s some insight from a leading inbound marketing team in Melbourne. What is Demand Generation? This is a goal that a digital agency focusses on when a business wants to create more brand/product awareness and demand through a wide range of content on different inbound marketing channels, including blogs, social media and third-party websites. The idea is to actively channel consumers through the sales funnel using content that targets potential target markets, creates awareness of your brand and desire for certain products, and incentivises them to take action. It’s an important goal for businesses who are launching new products, expanding into new markets or selling into new locations, taking unknown customers and transforming them into loyal clie...

PPC, the paid online advertising format, continues to grow from strength to strength as it becomes a standard feature in digital marketing strategies for businesses large and small. With the right know-how and guidance, PPC is highly effective at driving web traffic not only to your website, but into your checkout queue. Here are some trends we can expect to see this year, from a leading digital marketing agency in Melbourne. 1. Audience Segmentation for Greater Personalisation in PPC Personalisation is one of the key trends that’s emerged in recent years and it’s especially important regarding online advertising, making customers feel they are engaging with your brand one-on-one rather than being spammed. In terms of online advertising like PPC, audience segmentation delivers this personal touch. By utilising the huge volumes of user data and new tools available from Google, you can refine your PPC ads to target users by company size, Bing use, and LinkedIn data, along with par...

No matter what industry you’re in or the size of your business, your company needs SEO . It’s simple web marketing strategy that really aims to do just one thing – make sure that when someone is looking for products and services like yours, that they find you online and not your competitor. Here are some of the ways it can benefit your business, from an SEO specialist . Customers are Already Looking for Your Business Online Searching on Google has become the number one way that customers find products and services – and if your business is not online or doesn’t have a solid SEO strategy – they simply won’t find you in the search results. Your customers are using search engines daily and web marketing will help you connect with them. SEO Brings High-Quality Traffic When you have a billboard, there’s no guarantee that people driving past it are even looking for the services you offer. On the web, however, people are actively searching for solutions that you offer. With SEO, you don...

A digital marketing agency can offer a wide range of services to help build your brand online and boost sales by increasing web traffic or implementing an SEO strategy - and one thing you’re likely to hear a lot about is organic marketing content. Here’s a guide to the basics. Essentially, organic marketing is all about getting your customers to approach you and engage with your brand over time in a way that is natural, as opposed to paid digital marketing where you hand over a certain amount of money for a website ranking or followers. Organic digital marketing generally consists of spending time and effort (or paying a digital marketing agency) producing helpful content your customers enjoy, engaging with them on Facebook and Twitter, and writing quality content for your website. Paid marketing includes things like artificial paid link-ads, pay-per-click advertising, and sponsored advertising. Why Invest in Organic Marketing? Organic digital marketing takes a lot of time an...

When it comes to online marketing, getting web traffic isn’t just about attracting people to your website – it’s about keeping them there once they arrive. A critical part of achieving that is ensuring your website design includes high-quality landing page content that helps drive sales and conversions. Here are some best practices to ensure you get great results, from a leading Melbourne website creator . Focus on Copy, Creative Design and Layout Three main components go into creating a great landing page that will drive web traffic into conversions: High-quality copy – The text content on your landing page should be relevant, attention-grabbing and well-written. Creative design – Your website design for landing pages should be creative, functional and brand-appropriate. Layout – A good layout offers minimal distractions and maximum impact. Best Practices for Landing Page Copy Start by getting your headline or page title perfect – it must tell people exactly what your pag...